“Mr Liang, after reading your articles, I want to ask you a question and want to hear your opinion. What do you think of Chinese soft close drawer slides, compared with international top brand, such as Hettich, etc.? “A client want to purchase our soft close drawer slides, but have some concern about the quality, so he ask me this question.
About this question, it has catches lots of people’s eyes. Kingwen Liang presents his own opinion here. Chinese soft close drawer slides have several advantages and disadvantages, compared with international top brand, such as Hettich, Grass, etc.
Here are its disadvantages.
Disadvantage 1, insufficiency of total independent research and development of drawer slides
The international brands have entered the age of fully automatic control of research and development of drawer slides, which means the age of research and development of remote control, touch open & soft close and all intelligent informatization. However, Chinese drawer slides manufacturers just are able to develop soft close drawer slides and double wall drawer slides system via imitating international brand, such as Hettich, Grass,etc. instead of leading the trend of furniture hardware drawer slides. What’s more, some Chinese drawer slides manufacturers were accused of plagiarizing foreign brands. Therefore, Chinese drawer slides manufacturers need to cooperate and try their best in order to become the leaders of slide manufacturers worldwide.
Disadvantage 2, quality problem because of infight among drawer slides industry.
Why to say that Chinese drawer slides manufacturers need to cooperate and try their best in order to become the leaders of drawer slides manufacturers worldwide? From the chaotic market of Chinese ball bearing drawer slides and concealed hinges, it is easy to find out the issue among Chinese furniture hardware manufacturers, which is infighting. Price determines who loses or wins, which leads to some quality problems, including bad material, decrease of heavy loading, low anti-rust capacity, etc. Some angry foreign buyers will say: “sometimes we don’t dare to purchase Chinese drawer slides, because drawer slides look alike, but price varies a time, and the difference only can be found out after using them for a while. However, Chinese manufacturers promise that the goods can be used for a long long time.”
Many soft close drawer slides factories showed up suddenly these two years, but there are just a few drawer slides factories that have the ability to produce stable quality product. With increase of the quantity of drawer slides factories, will the quality of soft close drawer slides become better? Who knows?
Now we only know that there are some problems of the durability, stability, pull-out strength and close&open even among some large scale drawer slides factories. Let alone some small drawer slides factories. This is mainly because of the expensive cost of making dies and technology investment. It cost hundreds of thousands of RMB to make dies for one time. If a perfect soft close drawer slides wants to be produced, who can promise that this aim can be reached only after several modification of dies? Moreover, normally the damper needs to be outsourced.
Disadvantage 3, insufficiency of promotion and popularity
There are just a few popular Chinese brand. Most of them just do OEM with other brands and hardly have brand awareness, which results in a situation that though many Chinese drawer slides manufacturers do a lot of OEM for international brands, such as Hettich, FGV, Haffele and so on, their own brand’s popularity and loyalty is very low.
After pointing out the disadvantages of Chinese soft close drawer slides, so is Chinese soft close drawer slides really that bad? Chinese slide can develop so fast in such a short time, sure it has some advantages.
Advantages 1, Competitive Price
The price of Chinese soft close drawer slides is two times less than price of international brand drawer slides or even lower than two times, which is the greatest motivation for customers to purchase Chinese drawer slides in order to save the cost.
Advantages 2, with accumulation of technology and fund, possessing high quality production strength
With two decades of drawer slides production, Chinese drawer slides manufacturers have accumulated some technology and talents. Many drawer slides factories already have owned an entire industrial chain. Take Wantong as an example, it possesses more than 300 sets of the most advance stamping equipment in the world which can fully automatic produce drawer slides, assembly line, self-built workshops, including plastic production workshop, electroplating workshop and powder coating workshop, production line of dampers and product testing lab. Through OEM with international brands, Chinese drawer slides manufacturers have received a giant improvement in quality control and industrial chain.
Advantages 3, advocating innovation and constantly strengthening of technology breakthrough
Made-in-China product in order to get rid of the low-end image, Chinese government is trying its best to support some competitive enterprises to improve their products, which provides some advantages for Chinese drawer slides manufacturers to a higher level. Choose kav as an example, when kav researched and developed soft close drawer slides, it received several supports from government, including a soft loan of tens of millions of RMB, tax deduction of cost of researching and developing new product and more than one million RMB reward for technology innovation, which frees kav from worries and improves once finds out defects of product, applies for patent once innovate, building a great atmosphere of constantly researching and developing new product and applying for new patents.
All above suggest that it’s difficult for Chinese drawer slides manufacturers to become the world drawer slides leaders, but with supports from Chinese government, determination of enterprises to constantly innovate and accumulation of Chinese talents and technology, it’s possible to catch up with international brand, such as Hettich and so on, even surpass them. It’s just a matter of time.